The Jerusalem Open House for Pride and Tolerance produced a series of video spots to promote the 2011 Jerusalem Pride Parade, featuring prominent community activists and parliament members.

The Jerusalem Open House is a grassroots activist organization that provides direct services for the LGBTQI community within the city of Jerusalem: “With a constituency as diverse as the city itself, the JOH transcends political, ethnic and religious boundaries to build and unite a community in pursuit of the common goal of tolerance and mutual support.” It also acts to secure LGBTQI rights in Israeli society at large.